BRANDING
Local Laughs Collective
(Branding Process)
This project shows how I approach branding projects. I utilize consistent communication with the client, AI support during research, and analog sketching skills to create a brand that is both appealing and functional. Each slide below denotes a step along that process.
Local Laughs Collective
Research
Brand Guide
Local Laughs Collective
Go and Glow Car Wash
The Go and Glow Car Wash brand guide is a very extensive brand guide. While I did not create the original logo, I did clean it up by removing the gradient and oval holding shape. The document has guides for everything from logo usage to social templates to image suggestions.
Logo Comparison
Cover
Apparel Guides
Logo Comparison
Red Rocket Carwash
Red Rocket came to us looking for a complete overhaul on their branding. after a process of ideation and research we settled on a modern retro vibe that celebrated the 60's era of space travel. I created the character and logo as well as most of the brand assets for following promotions, signage, and the like.
Red Rocket Carwash
Idea 2 - The client's location was fairly difficult to find so we poked fun at that and made this space themed trail map
Red Rocket Carwash
Smith Global Car Wash
Smith Global was looking for a new brand for their car wash and they wanted something ownable, simple, and timeless. Utilizing the S and making it look like a whirlpool we were able to give them just that.
Smith Global
Smith Global
Quick Quack Car Wash
Quick Quack Car Wash was looking to modernize their brand for the digital age but hold onto the charm and equity that they had built over their years of existence. Taking that into account we were able to improve their mascot, Quackals, and clean up the brand as a whole.
Logo Comparison
I built out these logos to give the business some options for different format needs.
Logo Comparison
CAMPAIGNS & CONCEPTING
Sedona Tires – "Superior Traction"
While working at WPS, I came up with one of my favorite campaigns I've ever created. "Superior Traction" was mostly published in magazines and it spanned the breadth of the Sedona offroading tire line.
Super Clean Car Wash – "Not everything hurts at 30"
For a membership promo that would give new members 3 months of Unlimited for just $10 a month (or $30 total), we proposed a campaign making fun of the idea that when you hit your thirties, everything starts to hurt. The campaign spanned signage, email, and social media channels and was a great success.
Built in Figma, these emails were considerable drivers of the promotion
This is one of two onsite lane signs
This is one of two onsite gas station signs
Built in Figma, these emails were considerable drivers of the promotion
Sparkle Express – "Drive Uncensored"
Smith Global was looking for a new brand for their car wash and they wanted something ownable, simple, and timeless. Utilizing the S and making it look like a whirlpool we were able to give them just that.
Uncensored concept that was chosen by the client
A couple of social posts that were used during the campaign
An entire automation of emails was designed and implemented for the customer to interact with.
Uncensored concept that was chosen by the client
ANIMATION
When I first started at Suds Creative, I found a gap in our team capabilities in animation/motion graphics. With the advent of digital car wash signage, many operators wanted to add movement to their menus. I taught myself how to animate in after effects. This section has a small amount of animations that I've created over the years.
