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BRANDING
Go and Glow Car Wash
The Go and Glow Car Wash brand guide is the most in-depth brand guide I have ever created. While I did not create the original logo, I did clean it up by removing the gradient and oval holding shape. The document has guides for everything from logo usage to social templates to image suggestions.
GoandGlow-LogoComparison
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GoandGlow-Branding-BrandGuide-Proof_Cover
GoandGlow-Branding-BrandGuide-Proof_Uniforms
GoandGlow-LogoComparison
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1/9
Red Rocket Carwash
Red Rocket came to us looking for a complete overhaul on their branding. after a process of ideation and research we settled on a modern retro vibe that celebrated the 60's era of space travel. I created the character and logo as well as most of the brand assets for following promotions, signage, and the like.
RedRocketLogo
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Rocket Menu
TrailMap-Billboard
RedRocketLogo
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1/5
Smith Global Car Wash
Smith Global was looking for a new brand for their car wash and they wanted something ownable, simple, and timeless. Utilizing the S and making it look like a whirlpool we were able to give them just that.
SmithGlobal-Logo
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SmithGlobal-Logo
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1/1
Quick Quack Car Wash
Quick Quack Car Wash was looking to modernize their brand for the digital age but hold onto the charm and equity that they had built over their years of existence. Taking that into account we were able to improve their mascot, Quackals, and clean up the brand as a whole.
QuickQuack-LogoComparison
QuickQuack-SecondaryLogos
QuickQuack-LogoComparison
1/2
CAMPAIGNS & CONCEPTING
Sedona Tires – "Superior Traction"
While working at WPS, I came up with one of my favorite campaigns I've ever created. "Superior Traction" was mostly published in magazines and it spanned the breadth of the Sedona offroading tire line.
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SuperiorTraction-DigitalBanners
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1/7
Super Clean Car Wash – "Not everything hurts at 30"
For a membership promo that would give new members 3 months of Unlimited for just $10 a month (or $30 total), we proposed a campaign making fun of the idea that when you hit your thirties, everything starts to hurt. The campaign spanned signage, email, and social media channels and was a great success.
3for30-Emails
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3for30-Windmaster-A
3for30-GasTopper-B
3for30-Emails
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1/5
Sparkle Express – "Drive Uncensored"
Smith Global was looking for a new brand for their car wash and they wanted something ownable, simple, and timeless. Utilizing the S and making it look like a whirlpool we were able to give them just that.
UncensoredConcept
Uncensored-Social
Uncensored-Emails
UncensoredConcept
1/4
ANIMATION
When I first started at Suds Creative, I found a gap in our team capabilities in animation/motion graphics. With the advent of digital car wash signage, many operators wanted to add movement to their menus. I taught myself how to animate in after effects. This section has a small amount of animations that I've created over the years.
WEBSITES
Go and Glow
After building out the updated brand guide for Go and Glow Car Wash, we were tasked with making their website. I took a mobile first approach, as I do with all websites, and built a site I am very proud of.
Wash Kings
Wash Kings came to Suds Creative as a new investor. While I personally was not on the branding portion of the project, I did design their website which you can see here.
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